We wanted our brand to represent Sierra Pacific’s unique history and where we are going. We’re putting more emphasis on our members, as stated in our mantra; All the credit belongs to you.
Why did Sierra Pacific rebrand?
Did Sierra Pacific Get a New Logo?
Yes. In August of 2023, Sierra updated its brand look and voice with a new logo, updated name, and renewed focus on the incredible members we serve.
Is Sierra still a Federal Credit Union?
Yes! Sierra Pacific is still federally chartered and insured by the National Credit Union Administration (NCUA), a federal agency. In August of 2023 we dropped the term federal from our common use name, but we remain a federal credit union.