We wanted our brand to represent Sierra Pacific’s unique history and where we are going. We’re putting more emphasis on our members, as stated in our mantra; All the credit belongs to you.
Why did Sierra Pacific rebrand?
Did Sierra Pacific Get a New Logo?
Yes. In August of 2023, Sierra updated its brand look and voice with a new logo, updated name, and renewed focus on the incredible members we serve.
What do I need to do to prepare for the rebrand?
Nothing. Our website, online banking links and logins, and all other member access are unchanged. All you need to do is share your thoughts and spread the word about Sierra.
Did Sierra Pacific merge?
No! Sierra is still the same credit union, run by your leadership team out of Reno, NV. We updated Sierra’s look and voice in our 2023 rebrand, but remain the same, unmerged credit union.
Is Sierra still a Federal Credit Union?
Yes! Sierra Pacific is still federally chartered and insured by the National Credit Union Administration (NCUA), a federal agency. In August of 2023 we dropped the term federal from our common use name, but we remain a federal credit union.
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