Long-time members know what sets Sierra Pacific apart. You feel it in every interaction, every conversation, every visit or call. You know what makes Sierra special. Now, we’re ready to share that story of dedication and heritage with a new generation of builders, makers, and caretakers.
Built on a Mission
True to our heritage, Sierra exists to bring financial stability and peace of mind to those who build and grow the communities we love. We’ve done this since 1936, by providing low-cost, modern financial products backed by personable, caring, and professional service.
Beginning in August of 2023, Sierra’s logo, name, colors, images, and messaging will be updated to match our new brand. Look for the following changes to our look and feel this fall.
This rebrand won’t affect member access to any of Sierra’s services. Everything from the website address to online banking logins and federal insurance coverage remains the same.
Sierra was the first federal credit union in Nevada, and although we are still proud to be a federally chartered and insured credit union, the term “federal” will no longer live in our name. This update holds to our heritage as an institution built to serve those who wired the West while shortening the name for easier use. Meet Sierra Pacific Credit Union.
Representing the pioneering spirit of those Sierra serves, the grounded stability we’re determined to provide, and our dedication to guiding members on their financial journeys.
Sierra’s story is embodied by the members we serve – the people who work tirelessly to build, grow, and improve the communities we call home. That’s why we’re refocusing our look, voice, and message on those members.
Sierra’s new brand uses images reflective of the diverse people and industries we serve and colors reflecting Sierra’s heritage and the vibrant spirit of our members.
Don’t worry, the Sierra you know and love isn’t going anywhere. We are still a member-owned, federally-insured, Reno-based credit union here to serve the members we’ve been dedicated to for over 87 years.